Power Pricing Simon HermannPevná vazba
Power Pricing Simon HermannPevná vazba In this long-awaited book, the world's two leading price experts Robert J. Yet a surprising number of firms attempt to increase profits without the aid of a…
Specifikacia Power Pricing Simon HermannPevná vazba
Power Pricing Simon HermannPevná vazba
In this long-awaited book, the world's two leading price experts Robert J. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of power pricing will improve the bottom line by an order of magnitude.In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line.
They expose as passive the strategy of letting the market or a competitor set the price. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. But the key is in what they provide: the tools by which the pedestrian pricer can become a power pricer who achieves quantum leaps in financial performance by aggressively
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Asset Pricing
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Implementing Value Pricing
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