Political Marketing in the 2020 U.S. Presidential Election Gillies Jamie
Introduction: The Right Candidate at the Worst Time.1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed 'Joe'.2. Replicating The 2016 "Lightning in a Bottle" Political…
Specifikacia Political Marketing in the 2020 U.S. Presidential Election Gillies Jamie
Introduction: The Right Candidate at the Worst Time.1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed 'Joe'.2. Replicating The 2016 "Lightning in a Bottle" Political Moment: Biden, Trump and Winning the U.S. Presidency.3. The 2020 Campaign: Candidates in a New World.4. Trump's Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing.5. Democracy and Disinformation: An Analysis of Trump's 2020 Reelection Campaign.6. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics.7. Trump, Populism and the Pandemic.Conclusion: The 2020 Election and Aftermath was One for the Ages.
The 2016 Presidential Election
The Political Machine 2020