Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups Lim Andrew
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups Lim Andrew This book looks at how both advocacy groups in New Zealand and Australia use political marketing…
Specifikacia Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups Lim Andrew
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups Lim Andrew
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices.
To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN).