Planning and Managing Public Relations Campaigns Gregory Anne
Planning and Managing Public Relations Campaigns Gregory Anne Taking a public relations campaign from planning through to implementation can seem overwhelming. Digestible and easy to read, this fifth…
Specifikacia Planning and Managing Public Relations Campaigns Gregory Anne
Planning and Managing Public Relations Campaigns Gregory Anne
Taking a public relations campaign from planning through to implementation can seem overwhelming. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners.
Managing Public Relations
Public relations
Public Relations
Travel and Tourism Public Relations
Základy Public Relations
Political Public Relations
Sport Public Relations
Public Relations Strategy