Packaging Makeovers
Packaging Makeovers This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must…
Specifikacia Packaging Makeovers
Packaging Makeovers
This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.Our society is susceptible to messages sent by cleverly designed packaging. Designs use many tactics to grab attention. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages.
This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.