Not Born Yesterday
Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this…
Specifikacia Not Born Yesterday
Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or advertisers--fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms
Not Born Yesterday
Not Born Yesterday
Born Yesterday
Born Yesterday BD
Yesterday
Yesterday
Yesterday
Yesterday
Apocalypse Yesterday
Yesterday DVD
Yesterday Origins
Yesterday BD
Yesterday Origins
Yesterday Origins