News and Public Opinion - Media Effects on Civic Life Paperback
The daily news plays a major role in the continuously changing mix of thoughts, feelings, and behavior that defines public opinion. The News and Public Opinion details these effects of the news media…
Specifikacia News and Public Opinion - Media Effects on Civic Life Paperback
The daily news plays a major role in the continuously changing mix of thoughts, feelings, and behavior that defines public opinion. The News and Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents, and extending to the effects of this exposure on the acquisition of information and formation of attitudes and opinions, and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion.Although the media landscape is undergoing rapid change, key elements remain the same, and The News and Public Opinion emphasizes these basic principles of communication
Still Life and Special Effects