New Business Road Test Mullins John Paperback
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UPThinking about starting a new business? Stop Is there a genuine market for your idea? Do you really want to compete in that industry? Are you…
Specifikacia New Business Road Test Mullins John Paperback
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UPThinking about starting a new business? Stop Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up. The new and fully updated case studies - Ella's Kitchen, Whole Foods, eBay and more - and 'seven domains' framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial
Business Result Hughes John
Redemption Road Hart John
Road Dance MacKay John