New Business Road Test Mullins John Paperback
New Business Road Test Mullins John Paperback ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UPThinking about starting a new business? Do you really want to compete in that industry? Stop Is…
Specifikacia New Business Road Test Mullins John Paperback
New Business Road Test Mullins John Paperback
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UPThinking about starting a new business? Do you really want to compete in that industry? Stop Is there a genuine market for your idea?
No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. Are you the right person to pursue it? So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up.
The new and fully updated case studies - Ella's Kitchen, Whole Foods, eBay and more - and 'seven domains' framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial
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