Neuromarketing in Business
Neuromarketing in Business This book shows how neuromarketing works in practice. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading…
Specifikacia Neuromarketing in Business
Neuromarketing in Business
This book shows how neuromarketing works in practice. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves.
The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.
Neuromarketing in Business
Neuromarketing
Digital Neuromarketing
Neuromarketing en accion
Doing Business in Asia
Business Ethics in Action
Individual in Business Ethics
Business Management in Practice
Business Law in Scotland
Doing Business in India