Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities Smith Viktor
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.The volume integrates…
Specifikacia Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities Smith Viktor
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics.This book will be of particular
The Words of Kings and Prophets