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Moment of Clarity - Christian Madsbjerg

Businesses need a new type of problem solving. Why? Because they are getting people wrong.Traditional problem-solving methods taught in business schools serve us well for some of the everyday…

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Výrobca
Harvard Business Review Press
Autor
Christian Madsbjerg, Mikkel B. Rasmussen
Počet strán
224
Rok vydania
2014
Jazyk
anglické

Specifikacia Moment of Clarity - Christian Madsbjerg


Businesses need a new type of problem solving. Why? Because they are getting people wrong.Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world's assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences--anthropology, sociology, philosophy, and

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