Millennials Killed the Video Star
Millennials Killed the Video Star Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. In Millennials Killed the Video Star Amanda Ann Klein examines the historical,…
Specifikacia Millennials Killed the Video Star
Millennials Killed the Video Star
Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. In Millennials Killed the Video Star Amanda Ann Klein examines the historical, cultural, and industrial factors leading to MTV's shift away from music videos to reality programming in the early 2000s and 2010s. As an alternative to the twenty-four-hour video jukebox the channel had offered during its early years, MTV created an original cycle of scripted reality shows, including Laguna Beach, The Hills, The City, Catfish, and Jersey Shore, which were aimed at predominantly white youth audiences.
Drawing on interviews with industry workers from programs such as The Real World and Teen Mom, Klein demonstrates how MTV generated a coherent discourse on youth and identity by intentionally leveraging stereotypes about race, ethnicity, gender, and
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