Media Edge
This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social fo… Celý popis ↓
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Media Edge
This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy.
Snow in 1979.Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. This thesis was first laid out in 'Media Logic', co-authored with Robert P.
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