Mastering the Dynamics of Innovation Utterback James M.
Mastering the Dynamics of Innovation Utterback James M. The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others.…
Specifikacia Mastering the Dynamics of Innovation Utterback James M.
Mastering the Dynamics of Innovation Utterback James M.
The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance.
Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. "The most valuable book I've read in years...The analysis is brilliant."--Tom Peters.
Available August 1996.
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