Marketing to Mindstates Leach Will
Marketing to Mindstates Leach Will Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. To reach today's customers and influence their purchases, marketers and…
Specifikacia Marketing to Mindstates Leach Will
Marketing to Mindstates Leach Will
Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors-a process called Behavior Design. Traditional marketing simply doesn't work in today's complex world.
Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates.
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