Marketing Automation For Dummies - Mathew Sweezey
Marketing Automation For Dummies - Mathew Sweezey Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead…
Specifikacia Marketing Automation For Dummies - Mathew Sweezey
Marketing Automation For Dummies - Mathew Sweezey
Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns.
- Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.