Marketing and Health Care Organizations
This work starts with a broad approach to the marketing process. It then examines the characteristics of good and bad management practice and, against this background, addresses the question of how…
od 56 €
Výrobca
Taylor & Francis Ltd
Specifikacia Marketing and Health Care Organizations
This work starts with a broad approach to the marketing process. It then examines the characteristics of good and bad management practice and, against this background, addresses the question of how marketing might best contribute to the management of health sector organizations.