Marketing and Consumption in Modern Japan Usui Kazuo
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing,…
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Taylor & Francis Ltd
Specifikacia Marketing and Consumption in Modern Japan Usui Kazuo
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discuss