Marketing - Theory, Evidence, PracticePaperback
Marketing - Theory, Evidence, PracticePaperback Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic…
Specifikacia Marketing - Theory, Evidence, PracticePaperback
Marketing - Theory, Evidence, PracticePaperback
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It cha It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.