Market-Based Management - Roger J. Best
Market-Based Management - Roger J. Best A focus on how marketing performance, profitability, and strategies affect profit. Best focuses on marketing performance, and profitability, and the role…
od 82 €
Výrobca
PEARSON
Autor
Roger J. Best
Počet strán
512
Rok vydania
2013
Jazyk
anglické
Specifikacia Market-Based Management - Roger J. Best
Market-Based Management - Roger J. Best
A focus on how marketing performance, profitability, and strategies affect profit. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. Measuring performance and profitability in marketing is becoming more and more important in the business world.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Market-Based Management - Roger J. Best patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.
Strategic Market Management 11e
od 110 €
Stock Market Teweles Richard J.
od 62 €
Japanese Mind Davies Roger J.
od 19 €
Japanese Culture Davies Roger J.
od 14 €