Managing Visitor Attractions Fyall Alan
Managing Visitor Attractions is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Now in its second…
Specifikacia Managing Visitor Attractions Fyall Alan
Managing Visitor Attractions is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement.Divided into five parts, the book tackles the following topics: the role and nature of visitor attractions; the development of visitor attraction provision; the management of visitor attractions; the marketing of visitor attractions; and, future issues and trends. With contributions from around the world, Managing Visitor Attractions is illustrated with