Managing Hospitality Organizations - Achieving Excellence in the Guest Experience Ford Robert C.Paperback / softback
Managing Hospitality Organizations - Achieving Excellence in the Guest Experience Ford Robert C.Paperback / softback Today's economy is dominated by the rapidly growing service sector. Introduction…
Specifikacia Managing Hospitality Organizations - Achieving Excellence in the Guest Experience Ford Robert C.Paperback / softback
Managing Hospitality Organizations - Achieving Excellence in the Guest Experience Ford Robert C.Paperback / softback
Today's economy is dominated by the rapidly growing service sector. Introduction to Hospitality Management: Creating Excellent Guest Experiences 2e takes students on a journey through the evolving service industry. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers.
Authors Robert C. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating that unforgettable customer experience.
Whether your students will be managing a neighborhood caf , a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today's ultracompetitive
Managing Change in Organizations