Managing Digital Transformation
Managing Digital Transformation This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key…
Specifikacia Managing Digital Transformation
Managing Digital Transformation
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:an overview on how leading companies plan and implement digital transformationinterviews with chief executive officers and chief digital officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Or al, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementationresearch and case studies on the digitalization of small and medium-sized companiescutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformationtools and insights into how to overcome internal resistance, build digital