Management in English Language Teaching: PB - Jack Herer, Ron White
Management in English Language Teaching: PB - Jack Herer, Ron White Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and…
Specifikacia Management in English Language Teaching: PB - Jack Herer, Ron White
Management in English Language Teaching: PB - Jack Herer, Ron White
Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. This book provides an introduction to these three areas, a section being devoted to each.
'Marketing' begins by defining marketing and describing 'the marketing mix'. It emphasises the importance of communication. It goes on to offer detailed guidance for developing and implementing a marketing plan. '