Management Communication: A Case Analysis Approach O'Rourke James S.
Management Communication: A Case Analysis Approach O'Rourke James S. This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication…
Specifikacia Management Communication: A Case Analysis Approach O'Rourke James S.
Management Communication: A Case Analysis Approach O'Rourke James S.
This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. Effective communication skills are necessary for success in the business world, and James O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process.This seventh edition includes both classic and new features.
Further updates include new content on New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike.