Making the Compelling Business Case Messner W.
Making the Compelling Business Case Messner W. Despite clear objectives, managers often make decisions on projects with uncertain outcomes, which can result in failed initiatives, missed goals and…
Specifikacia Making the Compelling Business Case Messner W.
Making the Compelling Business Case Messner W.
Despite clear objectives, managers often make decisions on projects with uncertain outcomes, which can result in failed initiatives, missed goals and overrunning costs. Making the Compelling Business Case shows readers how to champion new ideas and raise them to senior management; it simplifies the decision-making process by explaining the key theories and practices behind corporate investments. A business case is a process, a tool and a document that builds consensus among stakeholders and gives decisionmakers the rational evidence they need to give the go-ahead.
This comprehensive and stimulating book features insightful case-studies and valuable hands-on tools, designed to help executives make smart decisions and to maximize enterprise value. These methods can be applied to a variety of investment decisions, including strategic choices, capacity management, and budget allocation alternatives.
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