Making & Marketing a Successful Art & Craft Business Pullen Fiona Paperback
Making & Marketing a Successful Art & Craft Business Pullen Fiona Paperback A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. The book…
Specifikacia Making & Marketing a Successful Art & Craft Business Pullen Fiona Paperback
Making & Marketing a Successful Art & Craft Business Pullen Fiona Paperback
A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. The book includes sections on product photography, branding. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals.
Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative and legal matters.The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation).
Making Art History Paperback