Luxury World
The word "luxury" has almost lost its meaning. So what is real luxury? Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. What strate… Celý popis ↓
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Luxury World
The word "luxury" has almost lost its meaning. So what is real luxury? Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates.
What strategies do they use to lift themselves into the realm of the truly elite? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? Who are their customers - and what kind of lives do these remarkable people lead?
How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion?With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among
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