Luxury wine marketing
Luxury wine marketing Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. This book helps…
Specifikacia Luxury wine marketing
Luxury wine marketing
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm.
Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. This book also contains original research