Lovemarks

Ideas move mountains, especially in turbulent times. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi.

Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks. What's needed are customer Love affairs. -Tom PetersTom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as brilliant.

He also announced it as the Best Business Book published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human