Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites Pw Pariza Wacek MichelePaperback
The book that started a movementPart of the highly acclaimed Love-Based Business series that has been featured on numerous media outlets including Forbes, CBS and NPR.Do you hate the way sales and…
Specifikacia Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites Pw Pariza Wacek MichelePaperback
The book that started a movementPart of the highly acclaimed Love-Based Business series that has been featured on numerous media outlets including Forbes, CBS and NPR.Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky?You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.But, you don't have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.Ahhh -- doesn't that sound wonderful?In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the