Lords of Strategy Kiechel Walter
Lords of Strategy Kiechel Walter Imagine, if you can, the world of business - without corporate strategy.Remarkably, fifty years ago that's the way it was. It was like trying to design a large-scale…
Specifikacia Lords of Strategy Kiechel Walter
Lords of Strategy Kiechel Walter
Imagine, if you can, the world of business - without corporate strategy.Remarkably, fifty years ago that's the way it was. It was like trying to design a large-scale engineering project without knowing the laws of physics.But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers.
In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:Bruce Henderson, founder of Boston Consulting GroupBill Bain, creator of Bain & CompanyFred
Lords of Strategy Kiechel Walter
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