Lean CX
Lean CX In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Using real world applications to introduce next generation design tools based on…
Specifikacia Lean CX
Lean CX
In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through.
The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The examples
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