Journey Mapping Playbook
The Journey Mapping Playbook: A practical guide to preparing, facilitating and unlocking the value of customer journey mappingA valuable guide in helping you build stronger customer experience…
Specifikacia Journey Mapping Playbook
The Journey Mapping Playbook: A practical guide to preparing, facilitating and unlocking the value of customer journey mappingA valuable guide in helping you build stronger customer experience programmes by developing effective customer experience strategies.Customer journey mapping is a vital tool used by Customer Experience professionals around the world. The journey map is crucial in understanding and managing the customer's perception of your service or brand at critical touchpoints and prioritising how to improve that experience. Journey mapping also shows where great experiences currently exist within the company and how they should be celebrated or protected.The danger in not journey mapping or getting it wrong is having no meaningful purpose and no consensus around what actions to take or why. At best, you risk