John Strategic Sollutions Bradley - Fmcg
John Strategic Sollutions Bradley - Fmcg This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets…
Specifikacia John Strategic Sollutions Bradley - Fmcg
John Strategic Sollutions Bradley - Fmcg
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves.
If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must-read book.Greg Thain Business. All is revealed. Over 40 years' experience of developing businesses, multiple fund raising and public flotations.
Experience in marketing, market research, internet/tech, real estate, investment property funds, publishing and consultancy with a focus for the last 22 years on the
FMCG Selling
Strategic Marketing Atkinson John
Bradley
Strategic Planning
Strategic Management
Strategic Intuition
Strategic Procurement