John Kotter - Buy-In
John Kotter - Buy-In You've got a good idea. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. You know it could make a crucial difference for…
Specifikacia John Kotter - Buy-In
John Kotter - Buy-In
You've got a good idea. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. You know it could make a crucial difference for you, your organization, your community.
You're furious. Before you know what's happened, your idea is dead, shot down. Everyone has lost: Those who would have benefited from your proposal. You.
Your company. Perhaps even the country.It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key?
Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your
John Kotter - Buy-In
Accelerate - Kotter John P
Buy Now
The Buy Side