Introduction to Electronic Commerce and Social Commerce Turban EfraimPevná vazba
Introduction to Electronic Commerce and Social Commerce Turban EfraimPevná vazba This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). Wherever…
Specifikacia Introduction to Electronic Commerce and Social Commerce Turban EfraimPevná vazba
Introduction to Electronic Commerce and Social Commerce Turban EfraimPevná vazba
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). Wherever appropriate, material on Social Commerce has been added to existing chapters. New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.
Part 1 is an Introduction to E-Commerce and E-Marketplaces. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and
Electronic Commerce