Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations Katsov IlyaPaperback
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations Katsov IlyaPaperback Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing…
Specifikacia Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations Katsov IlyaPaperback
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations Katsov IlyaPaperback
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning.
"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing." ―Ali Bouhouch, CTO, Sephora Americas "It is a must-read for both data scientists and marketing officers―even