Internet, Phone, Mail, and Mixed-Mode Surveys
Internet, Phone, Mail, and Mixed-Mode Surveys The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and…
Specifikacia Internet, Phone, Mail, and Mixed-Mode Surveys
Internet, Phone, Mail, and Mixed-Mode Surveys
The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. The new edition is thoroughly updated and revised, and covers all aspects of survey research.
Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes: This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.
Roman Mail and Scale Armour