International Sport Business: Current Issues, Future Directions Westerbeek Hans
International Sport Business: Current Issues, Future Directions Westerbeek Hans International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the…
Specifikacia International Sport Business: Current Issues, Future Directions Westerbeek Hans
International Sport Business: Current Issues, Future Directions Westerbeek Hans
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership.
International Business