International and Cross-Cultural Business Research Usunier Jean-Claude
International and Cross-Cultural Business Research Usunier Jean-Claude Successfully combining cross-cultural management and business research methods, this team of international authors provide…
Specifikacia International and Cross-Cultural Business Research Usunier Jean-Claude
International and Cross-Cultural Business Research Usunier Jean-Claude
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations.Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:Language and the role of the dominant cultureDesign and implementationMethodological issues
Cross-Cultural Business Behavior
Jean Claude elektrický
Cross-Cultural Explorations
Cross-Cultural Pragmatics
International Business and Security