Inside Coca-Cola - Isdell Neville
Inside Coca-Cola - Isdell Neville The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years,…
Specifikacia Inside Coca-Cola - Isdell Neville
Inside Coca-Cola - Isdell Neville
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey.
Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to
Coca Cola Original
Coca Cola Cherry
Airpure Coca Cola Vanilka
Coca Cola Scott Ridley
ROOKIE Coca-Cola Love
ROOKIE Coca-Cola Sunshine
Coca-Cola Green SaraPevná vazba
Coca Cola Polar Bears - ceduľa
Brixton Coca-Cola Runner cokered
VIQUEL na zips Coca-Cola červená