Inside Book Publishing
Inside Book Publishing Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.Giles Clark and Angus Phillips offer…
Specifikacia Inside Book Publishing
Inside Book Publishing
Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. Major themes are explored, including the development of digital products and the use of social media in book marketing, as well as those that affect publishers' businesses, such as the rise of internet retailing; rental models for student textbooks; and open access, where academic content is free to the user. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth of audio.
Case studies from industry experts give fascinating perspectives on
Inside Book Publishing