In Defense of Negativity - Attack Ads in Presidential Campaigns Geer John G.Paperback
In Defense of Negativity - Attack Ads in Presidential Campaigns Geer John G.Paperback Americans tend to see negative campaign ads as just that: negative. But John G. Pundits, journalists, voters, and…
Specifikacia In Defense of Negativity - Attack Ads in Presidential Campaigns Geer John G.Paperback
In Defense of Negativity - Attack Ads in Presidential Campaigns Geer John G.Paperback
Americans tend to see negative campaign ads as just that: negative. But John G. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself.
"In Defense of Negativity", Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters - and the democratic process - benefit. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls.
An important and timely contribution to American political discourse, "In Defense of Negativity" concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
In Defense of Animals
IN DEFENSE OF READING
In Defense of Farmers
In Defense of Secrets
In Defense of Prejudice
In Defense of Ska
In Defense of Housing
In Defense of Childhood
In Defense of Sanity
In Defense of the Indians
In Defense of Wilhelm Reich
In Defense of Public Debt
In Defense of Open Society
In Defense of Liberal Democracy