Importance of Small Decisions O'Brien Michael J. Vice-President for Academic Affairs and Provost Texas A&M University - San AntonioPevná vazba
How people make decisions in an era of too much information and fake news.Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions…
Specifikacia Importance of Small Decisions O'Brien Michael J. Vice-President for Academic Affairs and Provost Texas A&M University - San AntonioPevná vazba
How people make decisions in an era of too much information and fake news.Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human