Ikea: How to Become the World's Richest Man Stenbo Johan
Ikea: How to Become the World's Richest Man Stenbo Johan An essential resource for original business ideas, strategy and brandingHow a single store grew into a $30-billion global market-leader100 per…
Specifikacia Ikea: How to Become the World's Richest Man Stenbo Johan
Ikea: How to Become the World's Richest Man Stenbo Johan
An essential resource for original business ideas, strategy and brandingHow a single store grew into a $30-billion global market-leader100 per cent equity retained since the company was foundedIncludes the IKEA briefing given to top managementThe only warts-and-all view by a C-suite insider and right-hand man of its founderIKEA-branded products are bought all over the world - from the Americas to the Far East. Remarkably, the founding family still holds all of IKEA's shares. This is the only book to tell from the inside with candour the IKEA story and how one man created its astonishing success from a modest furniture store in rural Sweden.
Without attracting public scrutiny, its Its unorthodox business philosophy has proven so successful that IKEA's meteoric expansion continues to be financed from the company's cash flow only.
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