Idea-ology - Stanley Hainsworth
Idea-ology - Stanley Hainsworth Great design is something that makes you pause and think. Without a strong concept, design is merely an arrangement of elements within the parameters of a given…
Specifikacia Idea-ology - Stanley Hainsworth
Idea-ology - Stanley Hainsworth
Great design is something that makes you pause and think. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. That's because there is a pure concept behind that design.
This book is a visual and informational feast.Stanley Hainsworth is the principal and creative director of Tether, a multidisciplinary design firm in Seattle. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent.Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today's best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. He is the former VP creative director of Starbucks where he oversaw all creative aspects of the Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water.
Stanley is a national board member of AIGA and a featured speaker on creativity and design worldwide.
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