IBM: The Rise and Fall and Reinvention of a Global Icon Cortada James W.
IBM: The Rise and Fall and Reinvention of a Global Icon Cortada James W. A history of one of the most influential American companies of the last century.For decades, IBM shaped the way the world did…
Specifikacia IBM: The Rise and Fall and Reinvention of a Global Icon Cortada James W.
IBM: The Rise and Fall and Reinvention of a Global Icon Cortada James W.
A history of one of the most influential American companies of the last century.For decades, IBM shaped the way the world did business. It was "Big Blue, " an icon. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe.
The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card
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