Hypercompetitive Rivalries DAveni Richard A.
Hypercompetitive Rivalries DAveni Richard A. In this pathbreaking book, Richard D'Aveni shows how competitive moves and countermoves escalate with such ferocity today that the traditional sources of…
Specifikacia Hypercompetitive Rivalries DAveni Richard A.
Hypercompetitive Rivalries DAveni Richard A.
In this pathbreaking book, Richard D'Aveni shows how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. He constructs a compre-hensive model that shows how firms move up "escalation ladders" as advantage is continually created, eroded, destroyed, and recreated through strategic maneuvering in "four arenas" of competition. D'Aveni argues that a company must fundamentally shift its strategic focus.
Using detailed examples from hypercompetitive industries such as computers, automobiles, and pharmaceuticals, D'Aveni demon-strates how hypercompetitive firms succeed by disrupting the status quo and creating a continuous series of temporary advantages.With its emphasis on real-world experiences of corporate warfare, this abridged paperback edition of D'Aveni's masterwork will be essential