Human Experience
The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Across all sectors, the personable, 'human' elements of the…
Specifikacia Human Experience
The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Across all sectors, the personable, 'human' elements of the customer experience have become neglected. Instead, businesses focus on functionality and efficiency - employing AI and other technologies to streamline the client or customers' experience to ensure that it is as efficient and straightforward as possible.Despite these new technologies, customers are no more satisfied than they were a decade ago (according to the ICS) and, according to Edelmen, they trust big organizations even less than they did in the past. The Human Experience argues this is a result of corporations' fixation with efficiency at the cost of the 'human' experience. While chat bots and automated procedures may be efficient and cost-effective, they are